Great technology companies can emerge anywhere.
Building compelling technology companies in middle America.
We prefer to invest our initial capital once the company has achieved at least $1 million in annualized recurring revenue. This means better clarity on customer traction and the operating characteristics of the business. Having said that, most of our investments have come from pre-existing relationships, so we do like to get to know entrepreneurs early.
We invest where we can make a contribution.
Healthcare revenue cycle management software.
Acquired by Bain Capital in 2017.
Software testing and QA tools.
Acquired by Insight Venture Partners in 2017.
Integrated enterprise marketing software.
Acquired by Teradata in 2011.
Each of the above investments was made by John H. Willmoth, either as a private investor or as Managing Partner of Poplar Ventures, L.P.
Small beginnings. Humble, hungry, and competitive. The belief that you can do something better, but that nothing is preordained and you have to work your tail off to achieve it. It’s those early experiences that guide you and become part of your culture. We value founders and entrepreneurs who are well grounded.
Never stop learning. Don’t assume that what works today will work tomorrow. And figure out what works best for your individual company. Not every industry is the same. Not every customer profile is the same. Some products are more complicated to build, sell, or deliver. Entrepreneurs bring different skill sets. We believe that every company should be treated on its own merits.
John H. Willmoth
Founder and Managing Partner
John has over thirty years of corporate development and investment experience, including a long tenure as a senior executive at Nextel, over a dozen venture investments, and service on multiple corporate Boards. His investment experience spans seed, early, and growth stages for private, institutional, and corporate ventures.
Investment and Portfolio Support
Poplar Ventures’ investment team offers a blend of investment and operational expertise. In addition to the core team, we have the support of a handful of Investment Advisory Partners who have direct experience with scaling growth stage technology based companies. These Investment Advisory Partners are available to Poplar and its portfolio companies for industry, operational, technology, and financial guidance.
Senior Associate at Poplar Ventures with over five years in private equity and venture capital. Grounded growth-stage investor with experience driving successful corporate growth and profitability strategies.
Founder and CEO of Scalable Ventures, a firm investing in and creating innovative software products. Co-founder of GlowTouch Technologies and Backupify.
Co-founder and CEO of Appriss. Two time winner of the Ernst and Young Entrepreneur of the Year Award and 2019 inductee to the Kentucky Entrepreneur Hall of Fame.
CEO of Enablon and three time successful entrepreneur. Experience leading global software platforms and has served on multiple private equity backed Boards.
President & COO of Collective Medical. Experienced CFO, General Counsel, M&A, and Product focused executive working within high growth enterprise companies.
Experienced technology executive with a background in corporate and product strategy. Advisor and mentor to over 100 companies as part of three accelerator programs.
CTO of Waystar and predecessor Zirmed for two decades. Experience as the lead architect of a technology platform operating in a complex regulatory environment.
Senior Microsoft executive leading customer transformation to cloud services. Experience with AI, data center modernization, IoT, cloud application development and DevOps.
Episode #3 of The Startup Fundraising Journey: The Partnership
A conversation with Kevin Scott, author of “Reprogramming the American Dream”
Podchaser Raises $4mm Series A
Watch as John and Christian provide a firsthand look into identifying new investment opportunities and what founders should prepare for in Episode #1 of The Startup Fundraising Journey with Middle Tech Podcast.